Nickelodeon x STORY

ROLE: DESIGNER

STORY was a 2,000 square-foot retail space that re-invents itself every 4-8 weeks to go along with a new STORY. To mark the 25th anniversary of their iconic cartoons, Nickelodeon engaged STORY to activate a five-week experience celebrating its iconic animated properties, including SpongeBob, Rugrats, Doug, and Ren & Stimpy. We created the STORY for "Remember When" using a yearbook-style framework to bring the '90s back to life, back to reality. Featured In: WWD, Time Out New York

The graphic system was built on the the year-book framework, and the experiences we had in school during the 90s. A Letter from the Editor was built out using life-size note cards at the entrance of the store; and product-bios were developed as “love-notes” from STORY to the brand. Throughout my time at STORY, I worked hand-in-hand with our copywriter to design all store signage.